I'm Sara Davies,
a copywriter & account manager based in Wiltshire.

Every idea...ever...began with words. They are integral to the way a brand communicates and the means by which every project is conceptualised.

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Words shape everything.

I’m a former journalist with over 20 years experience bringing brands to life as a copywriter and account manager.

Having spent decades leading projects in digital and branding agencies, I’ve moved away from city life to the endless beauty of Wiltshire, to inspire new clients - and be inspired.

I’ve managed the creation of compelling identities for grassroots start ups who have gone on to partner with The PGA and win the Great British Food Awards.

I’ve redefined tone of voice and messaging for national tech and mapping businesses.

I’ve managed web builds for countless organisations.

I've written brochures, email campaigns, and everything in-between.

My Services

Brand Development

Companies who haven’t developed a strong brand foundation from the start may find they’re unable to grow beyond a certain point. A brand identity that hasn't borne longevity in mind might look outdated or jar with a firm's evolving aspirations.

I have worked with brands of all sizes from a myriad of industries. Chocolatiers, tech giants, energy suppliers, mapping agencies, shoe retailers and inventors, to name but a few. I can manage your strategy and design requirements end-to-end, partnering with my senior designer, to create a brand that’s flexible and scalable.

Brand Stories

Superficially these may seem like reflections of a company's values. But the difference is that a brand story actually reflects how the consumer feels both about the brand and most importantly their involvement in the brand. A much deeper, more enduring connection is achieved through a brand story, than simply narrating the company’s values.

I  love nothing better than to dig deep into a brand’s history and uncover a gem, one that connects the people behind it  - to those in front of it. To tell a relatable brand story about people, to people. That’s the magic bullet.

Project Management

Having begun my career as a qualified journalist, several years later I took the leap from news agency to creative agency. My first job was as an account executive and copywriter - and so my career progressed with this twinning of roles, fulfilling copywriting and project management together.

It’s given me a unique perspective, enabling continuity of copy and concepts across all design collateral. I have managed all types and sizes of project, devising detailed timelines with actions for all stakeholders to ensure projects are delivered on time, on budget.

Content Creation

We consume around 34 gigabytes (or 100,000 words) every single day. Think about it. That’s a lot of noise to cut through with your brand message.

Knowing your audience is crucial. Being useful is important and so is being human. The best content is authentic and compelling yet feels natural and familiar to those who engage with your brand. I craft a variety of content for a wide range of B2B and B2C brands.

Web Copy

I write websites for all kinds of businesses. Before putting pen to paper, I consider how to improve the brand experience because a website should be an extension of your brand; a means of channelling it.

I can include language that will lift your ranking, but my focus will always be on improving the experience, because top ranking sites are the ones that are most useful and relevant, not the ones most crammed with keywords.

Brochures

Brochures once filled a lot of my time, before everything turned digital. There is still something satisfying and enduring about the printed page.

Arguably even more valuable now, are the brochures we choose to keep, over those we throw away. Whether your goal is to create brand awareness or increase sales, I am able to manage both the written words and design, from concept through to completion.

Tone of Voice

I've lived and breathed tone of voice for almost 25 years. As a national feature writer I had to ensure my tone and concept were specifically tailored to the commissioning publication’s audience. I was hardwired early on, to understand its importance, and this has proved invaluable.

For almost a decade I jointly managed a boutique branding agency where the ability to align brand voice with visual identity was key to creating enduring brands. My work has propelled several grassroots start ups to national success.

Direct Response

A writer may set pen to paper to create, for creativity’s sake. But a copywriter never does. The ultimate test of any copywriter is to deliver words that inspire actions. Half salesperson, half writer. We’re commercial beings at heart (or if not, then at the very least commercial principles have been stamped indelibly into our minds).

From sales letters to email marketing campaigns, direct response projects need results, whether the aim is to increase sales, get sign-ups, or encourage enquiries. 

Advertising Slogans

This was where my interest in copywriting began. As a journalist, it was writing headlines I most loved. The excitement of catching the commissioning editor’s eye, ultimately culminating in my headline staring down from a newsagent’s shelf.

I’m a sucker for a good strapline. I marvel at the wisdom behind it. I’ll dissect a poorly written one, where simple word economy or one single sub could have turned a flop into a success. Nothing beats transforming complex ideas into a few simple words that say it all. 

Clients I've worked with

I would love to hear from you. Feel free to get in touch.

Call me on +44(0)7919 054 608 or email using the form.